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Fast Company reports that Bose, best known for its high-end sound systems, is making noise with a new health division focused on heaping people with aural challenges.

The business case is this: there are some "37.5 million American adults who suffer some form of hearing loss. The National Institute on Deafness and Communication Disorders estimates that 28.8 million U.S. adults are in need of a hearing aid, which is already a $7.7 billion business in the United States. The advent of over-the-counter hearing aids could grow the business opportunity even further."

And if that isn't enough, Sonos figures it can apply its expertise in the noise-cancelling headphones business to people with sleep disorders. Sleep aids, as it happens, is a $70 billion business.

That's not so suggest that this is an easy business to get into. Bose marketed Sleepbuds for $250, saying they played "white noise to drown out nagging sounds," they were discontinued temporarily because of batter life issues. But Bose remains convinced that there is opportunity and gold in the health care arena.
KC's View:
It is extraordinary the degree to which so many companies, especially in the retail and tech sectors, are investing in a variety of healthcare/selfcare initiatives. It is an expanding ecosystem in which companies have to be thinking about how they are positioned, because the companies that are part of it will have the opportunity to build stronger relationships with their customers/patients, which will create a competitive disadvantage for those that don't.