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CNBC reports that "Amazon is adding to its own-label product line with its first spirit brand in the U.K. called Tovess Gin.

"The drink is listed as a premium single batch crafted dry gin and sells for £24.99 ($32.32) for a 70cl bottle, and is produced at a distillery on the outskirts of Birmingham in the U.K."

According to the piece, "Amazon has been expanding its own range of goods, listed under “Our Brands”, which are created by Amazon or its partners and sold exclusively on the site. These benefit Amazon by offering better margins and can be used to help persuade big brands to cut prices.

"Tovess gin is the only alcohol product listed as an Amazon brand on the U.K. site."
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