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FoodBev Media reports that Kraft Heinz's Evolv Ventures venture capital group has led a $23 million round of financing for cannabis technology startup Flowhub, described as "a cannabis retail software company which delivers compliance, point of sale, inventory tracking and business intelligence data to cannabis dispensaries through a digital platform."

The story notes that "Evolv Ventures was established by Kraft Heinz last year to invest in emerging tech companies that are 'transforming the food industry,' and this investment is the third venture made by Evolv and its first in the cannabis tech sector … The overarching goal of the venture arm is to support Kraft Heinz’s efforts to keep on top of changing trends in the food and beverage industry, and CBD-infused products are gaining interest from consumers due to their perceived functional benefits."
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