retail news in context, analysis with attitude

The Wall Street Journal reports on a new study from the New York University School of Medicine, saying that "the closer a child in New York City lives to a fast-food restaurant, the more likely the child is to be overweight or obese.

"It is the small distances - a half block or a block from a fast-food outlet—that matter the most, said Brian Elbel, of the Department of Population Health, NYU School of Medicine and Wagner Graduate School of Public Service … Researchers found that 20% of children in the data who lived within a half-block of a fast-food outlet were obese, and 38% were overweight. Among children who live within a half-block of a corner store or bodega, 21% were obese and 40% were overweight."

The story goes on: "In recent years, studies of city schoolchildren have shown that, based on self-reported height and weight, more than 1 in 4 youth aged 12 to 19 are overweight or obese, according to data from the city’s Department of Health and Mental Hygiene. Black and Hispanic students are more likely to be obese, while severe obesity is highest among minority, poor and male children, according to recent research from the health department."

The National Restaurant Association (NRA) had no comment on the study.
KC's View:
Here is the money line from the story, if you happen to be in another segment of the food business…

There was, however, no increase in obesity risk in the distance a child lived from a grocery store or sit-down restaurant.

Y'think that sounds like a marketing angle that could be used by these competitors.