retail news in context, analysis with attitude

From CNBC:

"Less shopping is happening on Amazon, and consumers are favoring Walmart, according to a new survey.

"The frequency of people buying items on Amazon six times or more per month has dropped to 40% this year from 80% in 2017, according to surveys by First Insight, a retail analytics firm that collects data to help retailers such as Dick’s Sporting Goods, Crocs and Kohl’s make product decisions … A majority this year, 55%, said they prefer to shop at Walmart versus Amazon, up from about 47% a year earlier. The percentage of people who favor Amazon has dropped to 45% from about 53% in 2018."

The story goes on: "Amazon has disclosed it has more than 100 million Prime members worldwide. But according to First Insight, signups are dropping. The firm said it found 52% of survey respondents were members in 2019, down from 59% a year earlier.

"The survey’s findings could be a sign that Walmart’s e-commerce investments are paying off, and Amazon still has its work cut out for it."

"The excitement of the Amazon box coming to your house is kind of dwindling off," says First Insight CEO Greg Petro. "I think the novelty of Amazon is wearing off."
KC's View:
Well, I think that Petro has that right … the novelty of an Amazon box showing up has work off, because Amazon has become so much a part of our lives.

This is a snapshot, it seems to me, not a big picture. I know Walmart is getting better, and it seems entirely possible that Amazon's growth has slacked off a bit. But to argue that Walmart is winning the e-commerce battle isn't even fair, because they are fighting two entirely different wars.

Walmart is a retailer. Amazon wants to be part of our lives in fundamentally different ways. Some will prefer the former, and others will want a relationship with a company that does the latter. But they are different companies, with different visions.