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Nielsen has a piece that starts this way:

"If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime - and that’s if you’re lucky. If you’re college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million.

"So it’s no wonder that in our recent Wise Up to Women study, we found that 32% of women in North America say they only have enough money for the basics. In fact, the World Economic Forum’s 2018 Global Gender Gap report estimates that equality won’t be a reality in North America for another 165 years. That’s 57 more years than the global average."

The story goes on: "The fact that women are under-paid, overcharged and overworked is an old story. But with the #TimesUp and #MeTOO movements, we’ve entered a new era … It’s time for businesses to be an ally for women," Nielsen argues, because "they’re increasingly showing signs of fatigue, disloyalty and higher levels of discretionary spending."

In other words, wise up … or suffer the consequences of actively discriminating against more than half the population.

You can read the piece here.
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