retail news in context, analysis with attitude

• The New York Times reports that Burger King is being sued by one of its customers - a Florida man who is a "strict" vegan, and is accusing the company of failing "to disclose that its plant-based Impossible Whoppers are cooked on the same grills as beef products.

"The class-action suit accuses Burger King of undertaking 'false and misleading business practices' in the marketing and sale of its meatless burgers, and notes that vegans would not purchase the Impossible patties if they knew they had been prepared next to meat options … The complaint calls on the fast food chain to return all the profits it had gained from selling the meat-free alternative."

Burger King has not commented on the suit.


• The Associated Press reports that yogurt culture may be on the decline in the US.

According to the story, "despite shelves full of new varieties - from Icelandic to Australian to coconut-based - U.S. yogurt sales are in a multiyear slump. Yogurt companies are confident that more new products can boost sales. But some analysts are skeptical, saying larger trends - like growing sales of protein bars - will be hard to turn around."

The stats: "U.S. sales of yogurt and yogurt drinks peaked at nearly $9 billion in 2015. In 2019, they’re expected to hit $8.2 billion, down 3.6 percent from 2018, Mintel says. They’re expected to fall another 10 percent to $7.4 billion by 2024."

The responses: "Chobani - the second-biggest yogurt maker by U.S. market share - thinks innovation can halt that slide. On Monday, the company introduced its first oat-based yogurts, capitalizing on booming sales of oat milk and consumer interest in plant-based eating. The move follows market leader Danone’s introduction last July of oat-based yogurts under its So Delicious brand."
KC's View: