business news in context, analysis with attitude

by Kevin Coupe

I am happy to report that this weekend, "CBS Sunday Morning," hosted by Jane Pauley, will feature a profile of Frieda Caplan, the founder of Frieda's Specialty Produce. (Check your local listings for time and channel.) The piece will be part of the program's food-centric Thanksgiving coverage.

This makes me happy, which is why I am sharing it with you.

Correspondent Rita Braver recently spent some time at the company, including an interview with founder Frieda Caplan, a trailblazer who created the business back in 1962 to bring unique produce items such as kiwifruit and dragon fruit to the US. I had the chance to spend some time with Frieda the other day - not because I was doing an interview, but because she has become a good friend over the years - and "CBS Sunday Morning" is lucky to get her; Frieda, now in her mid-nineties, remains totally engaged in her business, the business, politics, culture and pretty much everything.

If you've never met Frieda - or even if you have - I urge you to watch the program on Sunday. She's one of the great people in the business, and deserves all the attention and plaudits she gets.

Frieda, as always, is an Eye-Opener.
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