There is a new television commercial that is worth watching,. because it is totally on-trend in terms of being both self-aware and for multiple brands.
And, it features Ryan Reynolds, always a hoot.
The ad starts out being an ad for the new Samsung’s QLED TV … but also as an ad for his new movie, 6 Underground. But then it shifts into being an ad for Aviation gin - a brand in which Reynolds has an ownership stake. He explains to a director that he "bought mid-roll ad placement" for Aviation … and then the commercial sort of segues into being an ad for Netflix, the streaming platform on which 6 Underground will run.
Confusing? Actually, not really … because the staging, writing and Reynold's delivery all make it work, and in fact all the brands end up being more memorable than they might've been in stand-alone commercials.
Which may be a lesson all by itself.
You can check it out above left.
- KC's View: