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The New York Post reports that "there’s a new startup in town that’s vowing to sell New Yorkers a cup-of-joe cheaper and faster than the competition. 

'Bandit, founded by one of Uber’s earliest employees, is based on a pop-up coffee shop concept that’s exploding in China because it eschews the traditional brick-and-mortar model.

'"Bandit cafes look more like mall kiosks than coffee shops because they center around prefab, coffee-making equipment built at a factory in Michigan. The modules come fully equipped and can be easily moved, allowing Bandit to set up shop anywhere with a power outlet, including a warehouse, office building or hotel lobby, says founder Max Crowley."

The company says that the lower construction and opening costs mean that the stores can sell coffee for about 25 percent cheaper than the likes of Starbucks or Dunkin'.

There's just one location open at the moment, in in Midtown Manhattan, but Crowley says he plans for more.
KC's View:
I know a little league team that would like to challenge the New York Yankees, but that's unlikely to turn out well for the underdog.

Starbucks and Dunkin' aren't just coffee shops. They also are trusted brands that actually transcend the specific retailing experiences they offer.

Bandit might work. Bandit might grow. But Bandit also might get smoked.