retail news in context, analysis with attitude


Yesterday's FaceTime video dissected the sometimes dismissive phrase, "Okay Boomer," and suggested that maybe various generations ought to focus on what they can learn from each other and not what divides them. It prompted a n umber of emails…

One MNB reader wrote:

I had to laugh when I read your opening article.  My 17 year-old daughter said, "Ok, Boomer" to me the other day, and I had read an article about it!  I was able to correct her, because I am actually Gen X.  Then I realized, yet again, we are still unimportant and forgotten…sigh.

MNB reader Chris Breen wrote:

The Age Discrimination in Employment Act of 1967 (ADEA) prohibits discrimination against people 40 and over.  The term "OK Boomer" can be considered discrimination. HR Departments are sending out emails to associates to understand that the term is unacceptable in the work place.

How do HR departments feel about the phrase "young punk?"

Another MNB reader chimed in:

Our millennial son had already shown me video examples of the “Okay, boomer….” phrase and the context of how it is being used in social media.   We had a great conversation about the reasons for the generational disconnect and the hazards of making generalized statements about any group of people under any circumstances.   It also served as yet another opportunity for me to claim that I was born close enough to the Baby Boomer/Gen X cutoff that I relate better to Gen X and that I am NOT a Baby Boomer……as time goes on, I find myself wanting to distance myself more and more from the Baby Boomer generation.

MNB reader Philip Herr wrote:

When I was part of corporate America, helping clients market their brands, a phrase I heard with alarming frequency was “we need to reach Millennials”. As if this largest cohort were all exactly the same — you know, technological natives, lazy and coddled. I endeavored to suggest that the process of market segmentation needed to be much more nuanced than this. Not always successfully.

So, I can sympathize with the term ”OK Boomer”, used perhaps as revenge for being classified and compartmentalized and written off as nothing more than another consuming cohort.




Finally, one MNB reader had a request:

To hell with industry news updates and witty insight. When are we going to get some more puppy pictures?

You ask. I deliver.



KC's View: