retail news in context, analysis with attitude

by Kevin Coupe

I'm not entirely sure what the business lesson is here, but this is a fascinating story that reflects an extraordinary shift in behavior: The New York Times reports that "for the first time over a half century, more people in the United States are dying at home than in hospitals, a remarkable turnabout in Americans’ view of a so-called 'good death'."

And, the story points out, "About 45 percent of older people have completed advance directives, which often specify that doctors should not take extreme measures to prolong life. And hospice care, usually delivered at home, is more available than ever before. Some 1.49 million Medicare beneficiaries received hospice care in 2017, a 4.5 percent increase from 2016, according to the National Hospice and Palliative Care Organization."

This may, in fact, be a reflection of how a self-care movement evolves out of frustrations with the health care apparatus in America. And while I'm pretty sure that the vast majority of retailers won't be putting in "death sections" anytime soon, this trend - and the broader social, cultural and even commercial implications - is something of which retailers must be aware.

It is about exercising as much control as possible, even over the parts of our lives over which we actually have very little control.

And it is an Eye-Opener.
KC's View: