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Georges Duboeuf, who popularized the sale and consumption of Beaujolais Nouveau - promoting it so relentlessly and enthusiastically that wine drinkers waited with bated breath for its release date - has passed away at age 86 after suffering a stroke.

The BBC reports that he "opened his own winery, Georges Duboeuf Wines, in 1964," and "throughout the 1980s he held Beaujolais Nouveau festivals which were attended by celebrities of all kinds, including Michelin-starred restaurateurs. By the time he passed the company on to his son Franck in 2018, the company was producing about 30 million bottles a year that were sold internationally."
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