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Quartz reports that "Amazon plans to launch its own digital platform for luxury fashion," essentially operating "similar to the concession model seen in department stores and specialty retailers, where brands effectively lease space or pay a percentage of sales to run their own mini-shops within the store."

The story says that a dozen brands are said to be working with Amazon on the project at the present time, each of which will control the look of their mini-sites, prices and promotions, while Amazon would handle fulfillment out of an Arizona distribution center.

Amazon is said to be planning a $100 million promotion campaign when the new site rolls out, which it hopes will solve problems it has had in the past breaking into the high-fashion segment.
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