retail news in context, analysis with attitude

by Kevin Coupe

Talk about the impact of disruptors.

Variety reports that "U.S. movie admissions slid 4.6% last year to 1.24 billion, the second lowest admissions number during the current century … North American box office for the year declined 4.1% to $11.4 billion."

This despite the fact that Avengers: Endgame, which was an enormous hit, making $858 million  domestically, came lout last year. And Star Wars: The Rise of Skywalker also came out at the end of the year. And there were some other major hits: the live-action remake of The Lion King, plus Toy Story 4, Frozen 2, and Captain Marvel.

(It is worth pointing out that Disney made all of these films, which were the year's top grossing films.)

At least part of the reason, it seems to me, has to be the availability of streaming services like Amazon, Apple, Disney+, etc…, which to varying degrees are spending hundreds of millions of dollars to be able to offer at least as much entertaining product as movie theaters, but you get to get food and drink from your own kitchen, and use your own bathroom … and can stop the show if necessary and return to it whenever you like.

And this doesn't even count all the other options fighting for your entertainment dollars.

Go figure. It turns out that movie theatre companies can do anything but Netflix and chill.
KC's View: