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From FMI, which used to be known as the Food Marketing Institute:

"FMI today launches a renewed brand identity as FMI - The Food Industry Association, reflecting its strategy to more broadly represent the food marketplace and embrace a more interconnected supply chain. FMI views retail as the heart of the food industry and recently expanded its membership in response to retailers’ needs, helping them facilitate access and connectivity with suppliers and other business partners.

"'FMI provides the most productive forum for connecting and holding constructive dialogue across the food industry,' FMI President and CEO Leslie Sarasin remarked on the association’s announcement regarding a renewed focus.  'Driven by consumer relevance, we are in the business of food, wherever it is bought, sold or produced, and we are well-positioned to represent everything in the shopping basket – and work closely with every participant in the marketplace'."

Joe Sheridan, president and COO of Wakefern Food Corp. and chairman of the FMI board, said, "Over the last two years, we’ve inspired a recommitment, a renewal of vows among the FMI membership. We’ve even changed who can be a member in the association as a logical step in a direction we’ve been traveling for years, offering greater parity between retailers and their product supplier partner members at the Board of Directors level.”

FMI says that it will maintain its focus on public policy lobbying … "issues that matter" such as food safety … serving as a "forum for high-impact industry dialogue" … and continuing to be a "thought-leader in consumer and operations research."

The FMI rebranding comes on the heels of a similar rebranding by the Grocery Manufacturers Association (GMA), which now is the Consumer Brands Association (CBA), and has announced a broadening of its focus into nonfoods, among other changes.