retail news in context, analysis with attitude

by Kevin Coupe

If you've been doing something as long as I've been doing MNB - 18 years and counting - it is impossible to remember every story we've run and every commentary I've written.   We put stuff out there, hope we're right, hope we move the needle a bit, and then move on.

Sometimes, we get surprised.

Yesterday, I got an email from an MNB reader that read as follows:

<i>Am on a cruise celebrating my mother-in-law’s 95th birthday, and they are having “chic night.” I packed a bit light but have a nice sport coat.

I asked my wife if I could borrow a pair of her panties to use as a pocket square, to which she replied, “Who in the hell taught you that one?”

To which I replied “MorningNewsBeat.”

Well played sir. Well played.</i>

And he sent me a picture.

Okay.  I'll take his word for it, but I had no idea what the hell he was talking about.

So I did the logical thing.  I went to the MNB archives, and looked up "pocket square."

And found a column by Michael Sansolo from February 18, 2015, in which he was writing about finding creative, unexpected solutions to problems and he used the following as a metaphor:

<i>A few years back my friend discovered that he, like me, was unable to correctly fold a pocket square to provide the little color accent sticking out of his jacket. Somehow he learned that Victoria’s Secret seamless silk panties are the perfect solution. No matter how they are folded or stuffed into his jacket pocket, they always create the perfect look. And the choice in colors is staggering.

The added benefit, he says, is walking into a Victoria’s Secret store in a blazer to look for colors and practice. The salespeople simply cannot believe what’s going on.

But here’s the thing. My friend ends up with an easy solution to a problem by simply approaching it in an unexpected way. It’s the essence of creativity, innovation and a really, really good inside joke.</i>

Go figure.  MNB ventured into GQ territory, and apparently it stuck.

Talk about an Eye-Opener.  I'm glad we could be of assistance.