Movie Pass - which created a national subscription service that allowed people to go to the moves far more cheaply than they used to - may be out of business, but national movie theatre chains AMC and Regal have their own, hoping to build traffic and create moviegoing habits that go beyond Netflix and Prime Video.
Now, independent Alamo Drafthouse, described by Variety as "the Texas-based cinema chain that popularized in-theater dining," is offering its own subscription service - "Season Pass, a monthly program that will be available to patrons in its 41 locations across the country."
According to the story, "Season Pass will provide one regularly priced ticket per day, with reservations available up to seven days ahead. Prices will vary by location, corresponding to the average ticket pricing in each city. Season Pass will cost between $14.99 per month to $29.99 per month in metropolises like Los Angeles and New York.
"For premium formats like 3D, 70mm or Dolby screens, members will have to pay a $1.99 surcharge per ticket. Season Pass holders can purchase regular tickets for accompanying family and friends at the same time, or they can reserve up to four extra seats for a discounted price."
- KC's View:
This is a great example of how innovation is not reserved for just the big companies, and how even smaller entities have to find ways to … build traffic and change habits.
That's what companies have to do. So many people have gotten into the habit of just going online and ordering - often, but not always, from Amazon - that sometimes it takes something dramatic to make them behave differently. This what Amazon did with Subscribe & Save - create a subscription service that dramatically changed people's behavior in a range of categories. But too few retailers seem to have recognized the threat and responded to it with their own subscription/replenishment services - basically conceding this business to Amazon.
One thing you can't do is business as usual.