retail news in context, analysis with attitude

•  From CNBC:

"Lowe’s CEO Marvin Ellison said the home improvement retailer will soon be unshackled from its outdated website, which will make shopping easier for customers and give the company a sales boost.  The North Carolina-based retailer is banking on a website makeover and other digital improvements to play a meaningful role in its turnaround."

According to the story, "With the new website, customers will be able to check out with one click. Items that tend to go in the same room or same part of the house will be listed on a single webpage.  Lowe’s already added items that need special handling to the website, such as fire extinguishers, batteries and cleaning supplies. And it’s changing the way item prices are listed online, by breaking out the cost of the item and the cost of shipping.

"Lowe’s leaders hope the changes will bring its website more in line with competitors."

Plus, Lowe's has "pulled back on couponing and site-wide promotions because it was 'driving traffic to an inferior experience for customers'," Ellison says.