retail news in context, analysis with attitude

by Kevin Coupe

This may be one of the weirder stories related to the spread of the COVID-19 coronavirus.

Tito's Homemade Vodka took to Twitter to say that people shouldn't use its product as hand sanitizer.

Really.

The US Centers for Disease Control and Prevention (CDC) says that "hand sanitizer needs to contain at least 60% alcohol," the company tweeted.  "Tito's Handmade Vodka is 40% alcohol, and therefore does not meet the current recommendation of the CDC."

The statement seems to be a response to people who had bragged about using Tito's  instead of hand sanitizer;  such products are in short supply these days - think the gas lines of the late seventies - and people are casting about for options that will help them avoid being infected.

But Tito's?

That seems like such a waste.  Me, I'd use soap and hot water, and then try some oral medication - a Tito's-and-soda-with-lime.