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Facebook does enough in terms of policies and procedures to disillusion almost anyone … but it would appear that it knows how to position itself for the pandemic - as a core factor in people's desire to connect with each other at a time of physical distancing.

Founder/CEO Mark Zuckerberg wrote in a Facebook post that the company "made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part."

The film features British poet Kate Tempest reading her 2019 work, "People’s Faces."  It will be seen both online but also on various broadcast media.

KC's View:

I almost hate to admit it, but this is a really, really strong piece of work … touching, effective, and memorable … and almost enough to forget momentarily that Facebook can be problematic for lots of reasons.