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The New York Times this morning reports on how "demand for food assistance is rising at an extraordinary rate, just as the nation’s food banks are being struck by shortages of both donated food and volunteer workers."

Excerpts from the story:

•  "Feeding America, the nation’s largest network of food banks, with more than 200 affiliates, has projected a $1.4 billion shortfall in the next six months alone. Last week, Jeff Bezos, the founder of Amazon, announced that he was donating $100 million to the group — the largest single donation in its history, but still less than a tenth of what it needs."

•  "The coronavirus is everywhere in America, and so is the hunger. More than a million people have viewed drone footage of a miles-long line of cars waiting for food last week along a bend in the Monongahela River leading to the Greater Pittsburgh Community Food Bank."

•  "Even before the current economic crisis, the Federal Reserve found that four in 10 American adults did not have the savings or other resources to cover an unexpected $400 expense.  While Congress passed a sweeping economic recovery package last month that promised payments of up to $1,200 to most American adults, it remains unclear when the funds will arrive.

"Adding to the problem, school closings across the country mean that many families who relied on free or subsidized school breakfasts and lunches to keep their children fed are facing even greater need."

You can read the entire story here.

KC's View:

This is a social problem that inevitably will have an enormous impact on businesses, and food retailers need to think about how they can serve the food insecure population.  It only is going to get worse.  (This story was reported by the Times before this morning's alarming unemployment numbers.)