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Once again, Stew Leonard, Jr. offers a lesson in how to communicate with customers with this video tour of his Norwalk, Connecticut, store, offering suggestions to shoppers about how to safely navigate the experience during the pandemic.  

Part of the video's charm is that it isn't too slick - there is a misspelling in one of the graphics ("produce" is spelled "prduce"), there are moments when it is hard to hear him from behind his mask, and there are a couple of moments when physical distancing isn't everything it should be - which makes it feel utterly authentic, with Stew making the pitch that he's looking out for you.

Which is enormously effective, I think.