retail news in context, analysis with attitude

by Kevin Coupe

While some states are slowly opening up their economies to the point where movie theaters actually will be allowed to operate, the question remains whether people actually will go to them in a pandemic-conscious world.

Well, Missouri's B&B Theatres seems to have identified a way in which it can start to get people back in the habit.  On its Facebook page, this is the offer it is making:

Ready to see a Movie on the BIG SCREEN! Always wanted to have a private theatre all to yourself?  Now is your chance! Introducing A YOU AND A FEW OF THE CREW!

Book your movie night for you and 9 people (10 people in total per auditorium).

Just go to Select your showtimes/movie and book yourself a socially distance night out! There will be limited showtimes and nights offered. $200 per group or $300 per group includes a Med Popcorn and Soda per person. For an ENTIRE AUDITORIUM! No additional concessions will be available at this time. No refunds or exchanges will be allowed. BUT you can earn Backstage Pass points so log in today and book your Socially Distance Night at the movies! #FinallyANightOut #MagicOfTheMovies #PopcornYesPlease #StaySafe

Tickets will only be sold online. Cash will not be accepted. Credit and debit cards only. Thank you for understanding as we navigate this new world.

Our employees will be wearing masks.  We encourage our guests to do the same while in the lobby.

Employees must wash their hands frequently. Gloves will be worn if directly handling food.

We will be setting showtimes so that only your group will be in the lobby at your given time.

Staff will be assigned to clean the restrooms on a regular basis.

Thank you for your patience and understanding as we begin the reopening process. We can’t wait to welcome you. Trust us we will be smiling behind our masks. Stay safe and we can’t wait to Enjoy the Magic of The Movies again!!!

They're not going to make any money on these shows, but it appears that the company thinks it is worth the investment - old habits will have to be rekindled at a time of new realities.

Could be an Eye-Opener.

🎥Ready to see a Movie on the BIG SCREEN! Always wanted to have a private theatre all to yourself? 👍Now is your chance!...

Posted by B&B Theatres Liberty Cinema 12 with Grand Screens®, MX4D®, ScreenX, screenPLAY!®, and Lyric® on Wednesday, 13 May 2020