The Los Angeles Times this morning that Johnson & Johnson has bowed to what seemed inevitable - it no longer will sell talc-based baby powder in the US and Canada. It is, the story notes, a reaction to the fact that "thousands of suits (alleged) asbestos contamination led to a decline in sales."
The Times notes that "J&J has faced lawsuits since 2014 accusing it of hiding cancer risks tied to its talc-based version of baby powder. Juries across the U.S. have hit the company with billions of dollars in actual and punishment damages over its handling of the product. J&J has gotten many of those verdicts reduced or wiped out on appeal."
J&J's cornstarch-based baby powder accounts for three-quarters of its baby powder sales in the US and Canada, and will continue to be sold.
- KC's View:
The interesting thing is that J&J's talc-based powder is three-quarters of its powder sales outside the US …and so it will continue marketing it there. Which is as clear a statement as can be that it views this decision as purely a marketing move, with no concession to any of the verdicts.
Maybe that is what you have to do to protect yourself legally. But it just feels weird.