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Kroger Health, the healthcare division of the US supermarket giant, has announced "a free telenutrition service to help Americans shop for, prepare and enjoy healthy fresh and non-perishable foods during the COVID-19 crisis. The free telenutrition service is the latest offering from Kroger Health's Food as Medicine platform."

According to the announcement, the service will offer "personalized support and plans for individuals and families — whether cooking for the first time, experiencing tighter budgets or navigating reduced access to fresh or favorite foods," and "management of food-related health concerns, including weight maintenance or loss, gastrointestinal conditions and eating disorders, and nutrition plans associated with fertility, oncology and more."

Kroger says that the telenutrition service will work to deal with some pandemic-related eating trends:

• 51% are cooking and baking more often than before the crisis, while 45% are cooking the same amount. Just 4% are cooking less often;

•  40% say they are eating more comfort and indulgent foods;

•  40% of customers say they have purchased more packaged foods than they usually do; and

•  46% of customers say they are snacking more throughout the day.

KC's View:

A lot of us have been far more casual in our eating habits even as we've been eating more at home, and we've also gotten used to communicating with health experts via Zoom or other platforms.

This is smart.  And timely.