Brick Meets Click is out with a new survey saying that "online grocery sales set another record in May, increasing 24% over April sales, to reach $6.6 billion."
More from the survey:
• "The total number of online grocery orders increased 18% on a month-over-month basis from 62.5 million in April to 73.5 million in May. This increase was driven by expanded capacity associated with retailers who reopened their services and others who added more time slots to better meet the surge in demand for these essential shopping services."
• "Household penetration hit 33% in May (up from 31% in April) as approximately 43 million customers shopped online for groceries during the previous 30-day period. This gain further reflects increased capacity, making it easier for people to secure a time slot for pick up or delivery as they wrestle with concerns about the virus and shopping in-store."
• "The average order value climbed nearly 6% to $90 in May, an increase of almost $5 compared to April. Higher consumer prices starting in April, improvements in product availability, and more customers becoming comfortable with online grocery shopping all contributed to this trend."
