retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  GeekWire reports that "Whole Foods workers in Seattle protested outside of the grocer’s Westlake location on Friday after being told they could not wear face masks with the Black Lives Matter slogan … In a statement, Whole Foods said that the masks did not meet the company’s dress code policy. The Amazon-owned company confirmed that six of its employees were part of the protest."

Starbucks took the same position regarding its store employees wearing Black Lives Matter t-shirts … and then not only reversed itself, but designed and bought the t-shirts for its employees.  I understand that businesses don't want to be embroiled in politics, but this movement isn't just about politics - it has touched something visceral for a lot of Americans.  It would not be considered off-brand for Whole Foods to make a move similar to Starbucks, and I suspect we'll see it happen fairly soon.