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West Sacramento, California-based Raley's has opened its first Raley’s O-N-E Market in the Northern California town of Truckee, a 35,000 square foot store that it says "blends the grocer’s 85-year commitment to exceptional service with a focus on transparency and education to create a unique shopping destination with a highly curated product selection."

According to the announcement, the store "is set apart from a conventional grocery store thanks to a highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed and sustainably sourced. In every department, the items on the shelves are carefully selected to exclude ingredients from the Raley’s O-N-E Market banned ingredient list, such as high fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils."

The company goes on:  "The first-ever Raley’s Something Extra Health program, currently offered exclusively at Raley's O-N-E Market, is a new feature of the company’s loyalty program designed to help interested customers on their personal wellness journeys. In-store tours and classes, personalized nutrition counseling and supplement recommendations will be offered by a full-time Nutrition Advisor and Registered Dietitian."

Design notes from the announcement:

"Raley’s opted to launch the first Raley’s O-N-E Market in Truckee, California, because it is a community that supports an active and healthy lifestyle. The store was designed to resemble a ski lodge to fit the community and will serve as a meeting place for locals and visitors alike. It has two patios, one per floor, with plenty of outdoor seating and each with a fireplace. It also boasts several sustainable elements, including high-efficiency LED lighting, motion sensors in all refrigerated and frozen cases, a highly reflective 'cool roof,' a low water consumption adiabatic refrigeration condensing system, 210 photovoltaic solar panels and an anaerobic digester process that converts organic waste into bio-natural gas to power homes and fuel school buses. The Jeffrey pine trees cleared for the site were harvested and repurposed into the store’s design as well, including décor elements and approximately 10,000 square feet of paneling on the A-frame ceiling."

KC's View:

I don't think I've ever been to Truckee … but this certainly makes me want to visit.  Plus, I have an old friend who lives in Nevada City, California, which isn't that far away.  So now I have two reasons to go there … if I ever, ever travel again.