retail news in context, analysis with attitude

•  From USA Today:

"Amazon is introducing boxes with a built-in play factor.

"Starting this week, some Amazon orders will be delivered in 'more environmentally friendly' boxes that can be turned into a rocket, car or fort for your pet, a robot costume or a mini-golf windmill … The boxes are part of Amazon's 'Less Packaging, More Smiles' program and include a call to action to recycle the boxes and a QR code that directs consumers to Amazon.com/ThisBox for how to make the cardboard creations."


•  Reuters reports that Amazon is negotiating to take a 9.9 percent stake "in the retail arm of Indian conglomerate Reliance Industries."

According to the story, "Amazon wants a preferred, strategic stake in Reliance Retail for JioMart, according to tweets by the television channel.  JioMart, the e-commerce venture of Reliance's retail arm, was launched in May and poses a formidable challenge to Amazon.com's local unit and Walmart Inc's Flipkart."