business news in context, analysis with attitude

by Kevin Coupe

So I was watching the New York Mets-Atlanta Braves game over the weekend, and a commercial for a local commercial real estate company came on.  Take a look, and we'll discuss it on the other side.

I'm sure this building is very nice.  I think it is great that the landlords make you feel like "part of the family," with tenants given access to the gym and a cafeteria, plus an annual building picnic.

Except … the ad seems tone deaf at this particular moment.

There isn't a mask to be seen.  People are shown congregating at close quarters.  And there's nary a mention of the pandemic that has made many offices problematic and the shelter-at-home orders that recently made them empty.

It just seems to me that this company does something that businesses should be doing their best to avoid - spending money on advertising and promotions that appear completely out of touch with reality.

The way it is, this ad is an Eye-Opener.  But not in a good way.