retail news in context, analysis with attitude

From today's Los Angeles Times:

"Food insecurity for U.S. households last week reached its highest reported level since the Census Bureau started tracking the data in May, with almost 30 million Americans reporting that they’d not had enough to eat at some point in the seven days through July 21.

"In the bureau’s weekly Household Pulse Survey, roughly 23.9 million of 249 million respondents indicated that they 'sometimes [had] not enough to eat' for the week ended July 21, while about 5.42 million indicated that they 'often [had] not enough to eat.' The survey, which began with the week ending May 5, was published Wednesday.

"The number of respondents who sometimes had insufficient food was at its highest point in the survey’s 12 weeks. The number who often experienced food insufficiency was at its highest since the week ending May 26."

KC's View:

The times we live in continue to create challenges … from the pandemic to social unrest to economic uncertainty.  And now, we have growing food insecurity, which adds to the fraying of the social contract … but also offers businesses - especially food businesses - with an enormous opportunity to prove how essential they are.