retail news in context, analysis with attitude

Perhaps because the nation is in a time of considerable unrest, Ben & Jerry's - a company founded by a couple of aging hippies that had a strong social consciousness component, and has largely maintained that orientation despite being acquired by Unilever - has been getting a lot of attention lately.

The New York Times Magazine jumps in this weekend with a long "Talk" interview with founders Ben Cohen and Jerry Greenfield in which they talk about how business can be conducted - and lives lived - with purpose that goes beyond self-interest.

It is a terrific interview, and you can read it here.