retail news in context, analysis with attitude

"Supposable" is defined as "capable of being conceived or imagined."  (KC knows this because someone emailed him yesterday asking him if "supposable" actually was a word, apparently under the impression that his middle names are "Merriam Webster.")  But it was a timely inquiry, because KC was thinking about businesses changing the fundamentals of their models, and realizing that these days, almost everything is supposable.