Target announced that it has stablished an internal Racial Equity Action and Change (REACH) committee designed to focus on "advancing social justice and racial equity for Black individuals … at a very critical moment in time. This group of senior leaders from across Target have job responsibilities that reflect key areas of focus and represent a diverse range of perspectives and expertise. They work hand-in-hand with our Leadership Team to drive this important work forward."
According to the announcement, "REACH’s work is uniquely focused on advancing racial equity for our Black team members and guests across all areas of Target’s business and communities. To create the most impact across our business, REACH is aligned around four key areas of focus: Team, Guests, Communities and Civic Engagement and Public Policy … The REACH committee is steadfast in its mission to create lasting change and meaningful impact for our Black team members, guests and the communities we serve. With the support and guidance from the entire leadership team, REACH will set specific, measurable goals to define success across this work and regularly report on our progress."
- KC's View:
These are the kinds of initiatives that every retailer must embrace to some degree, because these are the kind of issues have an impact on employees and customers … and retailers cannot afford to be on the wrong side of history.