retail news in context, analysis with attitude

•  Bloomberg reports that Walmart is selling yet another of its online brands - footwear website Shoes.com - to private-equity firm CriticalPoint Capital.  This follows the announcement earlier this week that it is selling its lingerie brand Bare Necessities.

According to the story, "The divestments follow Walmart’s sale of indie apparel brand ModCloth in October, and its decision earlier this year to shutter the Jet.com e-commerce site. After acquiring various brands and sites in recent years, Walmart’s U.S. online business now wants to simplify the shopping experience and better compete with Amazon.com Inc."