CNN reports that Home Depot has decided not to follow tradition - offering a single day of deep discounts and promotions - on Black Friday this year.
Instead, the retailer says, "it will offer Black Friday discounts for two months, beginning in early November through December … Given the pandemic, the company indicated that maintaining safety was also a factor in its decision" to follow a less stress-inducing approach.
Home Depot says that "mobile app users will get exclusive early access to some discounts in November."
- KC's View:
Hard to imagine that Black Friday will follow traditional parameters at any retailer this year … in part because bring so many people together in a physical environment seems - let's face it - stupid, and in part because burgeoning e-commerce trends have reshaped the landscape.
One again, this isn't any sort of a revolution, but rather an acceleration of trends that would've happened anyway.