business news in context, analysis with attitude

by Kevin Coupe

The wildfires that have destroyed millions of acres on the west coast in California, Oregon and Washington, killing dozens of people, and making the west coast the region on Earth with the most hazardous air quality - setting off much debate about the degree to which we are seeing our future if more serious work is not done to combat climate change - Portland-based Green Zebra said that it would donate five percent of the weekend's profits to the local Red Cross.

In an email to customers, Green Zebra - which, let's face it, is struggling for its own survival because of the pandemic, having recently closed two of its four stores - advised how to donate directly to charities, how to get up-to-date information about the fires and evacuations, and even offering its own chart.

I thought this was an Eye-Opener, especially from a company that has a lot its mind these days.