retail news in context, analysis with attitude

•  It has been some three years since MNB looked at the early days of Farmstead, the San Francisco-based pure play online grocer that claimed to have figured out how to offer free delivery of a limited selection of fresh and packaged groceries using AI and microhubs.

It seemed like a good time to check back in with co-founder and CEO Pradeep Elankumaran to see how the pandemic has affected growth, and learn more about how it is planing to license out its Grocery OS technology to other retailers around the country…