retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  From the Los Angeles Times,a story about how Amazon "is diving into the new and hotly contested market for streaming video games" with Luna, s new service that the story says "lets gamers play without shelling out for expensive game consoles or games."

Luna, the story says, "is Amazon’s biggest foray yet into the fast-growing $150-billion video gaming market. A subscription to the Luna+ channel costs $5.99 a month during an introductory period and will include games such as 'Resident Evil 7,' 'Control' and 'Panzer Dragoon.'

"The offering, available at first to invited testers, will go head to head with rival services launched in recent years by the likes of Alphabet Inc.’s Google, Microsoft Corp. and Nvidia Corp."

The Times goes on:  "It is a long-anticipated debut for Amazon, which operates the largest network of on-demand software services through its Amazon Web Services cloud division. The company has also long harbored ambitions to expand its video game entertainment franchise beyond Twitch, the gamer-focused internet livestreaming company it bought in 2014."

I think this can be fairly called a potentially significant expansion of Amazon's ecosystem, which positions the company's offerings to be among the first and best choices for almost everything.