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KSAT-TV News reports that H-E-B yesterday direct-deposited $500 bonuses to all its full-time and part-time employees, saying it was a thank-you for how they've dealt with all the issues faced during 2020.

H-E-B President Craig Boyan has released the following statement:

"At H-E-B, our success starts with our people. In the face of many challenges this year, our Partners have confronted each obstacle with grace, compassion, strength, and resilience. Our Partners continue to raise the bar in pursuit of excellence, uplifting and inspiring people across our great state and beyond. As we look toward the holiday season and to 2021, it’s with immense pride and great excitement we celebrate our Partners and their families for the passion and heart they exhibit every day to Texans across our great state."

The story notes that "according to an email sent to partners, employees will also receive a thank you card, a pair of socks with the H-E-B logo and a shirt from one of its brands: H-E-B, Central Market, Joe V’s, Mi Tienda or Favor."

KC's View:

There are lots of ways to make people feel essential.  Money is just one way, albeit a really nice way.

It is worth pointing out that H-E-B largely is considered to be a company that consistently gets this stuff right, and yet it persists … there is no complacency, not taking of people for granted.  That's critical to its ongoing success.