retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  The Associated Press reports that after successful testing of the technology in Brazil, Italy, India, and South Korea, Twitter now is engaged in a global rollout of "tweets that disappear in 24 hours called 'Fleets' globally, echoing social media sites like Snapchat, Facebook and Instagram that already have disappearing posts.

"The company says the ephemeral tweets, which it calls 'fleets' because of their fleeting nature, are designed to allay the concerns of new users who might be turned off by the public and permanent nature of normal tweets."

I think there is plenty of evidence that there is much to be concerned about.