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The Conference Board and Nielsen are out with a new survey saying that "over 20% of respondents report having reduced or abandoned their use of a brand or company due to data privacy concerns. Moreover, 19% report having switched to or selected a competitor company for its better data policies."  At the same time, "44% of consumers globally would be willing to forego customized content—such as personalized messages, offers and experiences—in exchange for not having their personal data collected.

"US consumers are especially reticent: Over 57% would give up customization for greater privacy."

KC's View:

There seems to be a growing sense among both citizens and politicians that data and privacy concerns need to be a much higher priority for some companies than it has been.  It is a shared and apparently bipartisan belief, and that's a good thing.