retail news in context, analysis with attitude

The Wall Street Journal this morning reports that Retail Ecommerce Ventures LLC, which recently has acquired assets from dead-brand-walking companies such as Pier 1 and Modell's, is buying RadioShack's brands and online business.

Terms of the deal were not disclosed.

The story notes that "REV also acquired RadioShack’s patents and private label brands, such as Enercell batteries and Powerhorn speakers, as well as the trademarked slogan 'You’ve Got Questions, We’ve Got Answers.' The purchase allows REV to expand into the electronics category for the first time."

RadioShack's previous ownership, General Wireless IP Holdings, reportedly will retain a minority stake in the company.

The Journal says that RadioShack primarily exists online, though there are some 400 stores that carry the banner but are independently owned.  There also are about 80 store-within-a-store RadioShack counters inside Hobby Town stores.

KC's View:

I guess it all depends on the vision for how to reinvent the company's value proposition and make it a preferred option - tough to do when there is so much competition - instead of a last-ditch alternative.  Hard for me to imagine, but I'm willing to be surprised.