From the Wall Street Journal:
"Roughly half as many people visited stores on Black Friday as they did last year, according to research firms that measure foot traffic, as the coronavirus pandemic accelerated the yearslong shift to online shopping."
However, "on Black Friday online sales hit $9 billion, up 22% from last year, according to Adobe Analytics, which measures 80 of the top 100 U.S. e-commerce sites. The gain was near the low end of Adobe’s forecast, which had projected growth of between 20% and 42% from last year.
"It was the second biggest online-sales day, after Cyber Monday 2019 when sales hit $9.4 billion, according to Adobe. The firm expects this Monday to set a new record, with online sales of at least $10.8 billion or growth of at least 15% from last year."
The Journal goes on: "Black Friday was a continuation of a trend that has emerged since Covid-19-related restrictions in March. Cautious consumers are making fewer trips out of their homes and stocking up when they do. Some are adding higher-margin items such as clothing and cosmetics to their carts in the same places they buy groceries or household essentials."
- KC's View:
The only thing about this story that surprises me is that "roughly half as many people visited stores on Black Friday as they did last year."
Apparently they didn't get the memo - there is a pandemic out there.
Fifty percent? Yikes.