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Interesting note from The Ferrero Group, owner of Nutella, about how it is testing an environmentally themed program in France designed to cut down on the number of jars it puts into the ecosystem.

According to the announcement, "Nutella has joined forces with Loop - the leading reuse platform - and Carrefour for a reuse pilot scheme in Paris, France. Through the new scheme, shoppers will be able to purchase a specially designed reusable Nutella jar from the 10 pilot stores and the Carrefour website for which they pay a deposit. Carrefour will then collect the empty jars for washing and reuse.

"Ferrero's in-house design team worked closely with Loop's experts to develop the new pilot Nutella jar, the first of its kind, which meets all the needed criteria for reuse. The result of this collaboration – a specially designed jar which is durable, safe, hygienic and which features an optimised label and seal that can be easily removed during the wash cycle."

KC's View:

The future?  Maybe?