retail news in context, analysis with attitude

Today, the second part of KC's conversation with a pair of true e-commerce pioneers - Andrew Parkinson and Thomas Parkinson, who in 1989 created Peapod, the world’s first online grocer.  Now, they're launching a new company, Sifter.shop, described as"an advanced, new online grocery site built for the 200 million consumers who need to avoid certain allergens or ingredients, address a dietary medical need, or follow a specific lifestyle diet."

Today, they give KC a history lesson as well as a perspective on the current state of the e-grocery business.

Enjoy.

You can find out more about Sifter here.