retail news in context, analysis with attitude

For this first Retail Tomorrow on MNB interview, KC is joined by Sterling Hawkins, co-founder and co-CEO of CART, the Center for Advancing Retail & Technology, and their guest Brian Moran, co-founder and CEO of Citrus Ad, a digital platform that has unleashed the potential of online shelf space for retailers that include Wakefern, Hy-Vee and Sainsbury and Ocado.

The discussion focuses on the potential power of retail media networks, how retailers can use them to generate revenue that can be used to fund new initiatives and needed infrastructure, and how the pandemic has created greater focus on a strategy that, with the use of technology and data, is truly coming into its own.

If you want to listen to this "Retail Tomorrow on MNB" segment as audio, you can do so here, or can download the file.

For more information about CitrusAd, click here.