retail news in context, analysis with attitude

The Des Moines Register reports that as early as next month, Hy-Vee will partner with the W Nail Bar chain to begin opening nail salons in some of its stores.

The retailer said that in addition to manicures, the salons will offer "pedicures, nail art, waxing and tinting," and will "follow the same safety protocols used in the chain's other salons, including ensuring cleanliness and operating at half capacity to ensure safe social distance."

“Through our partnership with The W Nail Bar, we are revolutionizing the way customers shop in our stores by bringing engaging, experiential and convenient services to our customers,” Randy Edeker, Hy-Vee chairman and CEO, said in a prepared statement.

KC's View:

Never having had a manicure, I'm not absolutely sure about this, but I'm having trouble understanding how one can get a manicure in a salon while maintaining a six-foot distance.

My daughter has been doing her own nails since the beginning of the pandemic, and I always know when she's doing it because a godawful smell wafts through the house.  Can I assume that Hy-Vee will provide some sort of ventilation system to make sure the odor doesn't reach food shoppers?

I don't want to be a killjoy about this, though.  Announcements like these actually are a positive sign, indicating the the next reality will be better than the current reality, and that maybe we can see it on the horizon.