retail news in context, analysis with attitude

•  CNBC reports that "Target is launching a food and beverage brand focused on snacking and indulging, as the retailer aims to give customers’ reasons to keep coming back even after the Covid pandemic.

"The new private label, Favorite Day, will include more than 700 products like premium ice creams, bakery items, beverage mixers, mocktails and cake decorating supplies. It will hit store shelves and Target’s website in early April."


•  The Wall Street Journal reports that Conagra is in talk to sell its Hebrew National brand to Brazil’s JBS SA:  "A deal, which the people said could also include the Egg Beaters and Odom’s Tennessee Pride brands, could be valued at around $700 million. Any agreement is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people cautioned."

The story notes that Hebrew National's brand equity transcends its size, and that Conagra "has been retooling its portfolio to boost its frozen food and snack brands such as Healthy Choice and Slim Jim."